Digital Marketing
Full-funnel campaign for a SaaS launch
Search, paid social and email working from one tracked funnel.
- Client
- Planly
- Service
- Digital Marketing
- Year
- 2025
- Duration
- 6 mo
01
Challenge
Spend was spread across channels with no shared view of which ones produced customers.
02
Approach
We set up consistent tracking, tested budgets by channel and rebuilt the funnel around the best performers.
03
Solution
A joined-up plan with weekly optimisation and one dashboard for leads, cost and revenue.
-38%Cost per lead
2.4xPipeline value
6 moCampaign length
Delivered:Channel strategyPaid mediaEmail & CRMReporting