eCommerce Digital Marketing & Web Services
Websites, search and campaigns built to win completed orders.
Online stores win on speed, clear product pages and efficient ad spend. We build storefronts and run the search, shopping and email channels that feed them.
A Performance-Driven eCommerce Marketing Agency
We have worked on stores of every size, from single-brand Shopify shops to multi-vendor marketplaces and B2B ordering portals. In each one, growth depends on removing friction between discovery, checkout and repeat purchase.
Our team of strategists, developers, designers and analysts plan search, shopping ads, email and conversion work together, so every channel supports the next sale.
How we work with stores
eCommerce Marketing and Development Services
eCommerce Consulting
We review your business model, customer journey and tech stack, then recommend the platform, channel mix and priorities. You receive a written roadmap, scope and quote.
Store Design and Development
Custom storefronts built around your catalogue and checkout, covering product discovery, cart, checkout, order management and post-purchase flows.
Shopping and Search Ads
Google Shopping, Search, Performance Max and social ads built on clean product feeds and managed for profit, not just revenue.
SEO for Online Stores
Category, product and content optimisation, technical fixes and structured data that help your store rank for buying-intent searches.
Conversion Rate Optimisation
Research, testing and design changes to product pages, cart and checkout so more visitors complete an order.
Email and SMS Marketing
Welcome, abandoned cart, post-purchase and win-back flows, plus campaigns built from customer and purchase data.
Marketplace Management
Product listings, feeds and campaigns for Amazon, eBay and regional marketplaces, kept in sync with your store.
Platform Migration and Integrations
Move to or between Shopify, Magento, BigCommerce and WooCommerce without losing products, orders or rankings, and connect your ERP, CRM and shipping tools.
Our eCommerce Portfolio
Project one: sneaker marketplace
A start-up wanted a marketplace where users could buy, sell and trade new and used products without losing a strong community feel. We built the storefront, listing flows, checkout and personalised feeds, then launched search and social campaigns.
Talk to an expert- Active users in the first launch period
- Monthly raffle and listing activity
- Higher seller conversion from better filters
Project two: construction supply store
A supplier needed a store for bulk orders, custom specifications and site deliveries that standard stores could not handle. We built ordering with live stock, an admin panel, secure payments and delivery notifications, backed by search campaigns.
Talk to an expert- Faster project delivery
- Higher customer engagement
- Live order visibility for every party
Project three: price comparison app
A client wanted a price comparison app, but retailers did not offer open product data. We built a data collection process with change monitoring, plus rewards, cashback and referral features, and promoted it through paid social.
Talk to an expert- Live price comparison across retailers
- Rewards and referral flows that drive repeat use
- Less time spent checking stores one by one
Tell us what you want to grow, we will send a quote
Book a 30-minute call. We review your store and send a written proposal within 72 hours.
What We Set Up for Every Store
For your customers
Talk to an expert- Fast, mobile-first product pages
- Search, filters and wishlists
- Personalised product recommendations
- One-click checkout with Apple Pay and Google Pay
- Clear delivery and returns information
- Order tracking and status emails
- Back-in-stock and offer alerts
- Loyalty points and referral codes
- Multi-language and multi-currency
- Live chat and AI shopping assistant
For your team
Talk to an expert- Reports on sales, traffic and funnels
- Inventory and product data management
- Order, refund and dispute handling
- Promo code and flash sale scheduling
- Email and SMS campaign scheduler
- Customer support inbox
- Role-based access
- ERP, CRM and accounting integrations
- Fraud checks
- Feature toggles and store settings
For marketplace sellers
Talk to an expert- Seller sign-up and verification
- Sales and payout dashboard
- Product upload by file, API or form
- Commission and payout rules
- Inventory sync
- Order and shipping tools
- Reviews and ratings
- Dispute handling
- Seller messaging
- Tax and compliance tools
Our End-to-End eCommerce Growth Process
Discovery and commerce strategy
We start by mapping how your business sells: catalogue, margin model, fulfilment and where the funnel leaks. Workshops, competitor reviews and customer-journey audits shape a plan that fits your store.
Talk to an expert- Catalogue and product data audit
- Checkout funnel and drop-off analysis
- Competitor and category benchmarking
- Priority list: quick wins and phase two
- Roadmap, timeline and fixed scope
Tracking and integrations
Before any spend, we define how every sale will be measured and which systems need to connect: payments, shipping, ERP, CRM, tax and inventory.
Talk to an expert- Analytics and conversion tracking plan
- Product feed and catalogue structure
- Payment, shipping and tax integrations
- CRM and email platform connection
- Privacy and consent setup
UX and design
We map the full purchase journey from discovery to post-purchase and remove friction at each step. You review a clickable prototype before build starts.
Talk to an expert- Flows for shoppers, admins and sellers
- Wireframes for key store screens
- High-fidelity design and visual system
- Interactive prototype for sign-off
- Conversion-focused cart and checkout design
Agile build
Work runs in two-week sprints. Front end, back end, integrations and admin tools progress together and you see a working version at the end of each sprint.
Talk to an expert- Storefront and template development
- Back end and admin panel work
- Third-party integrations
- Sprint demos and weekly updates
- Version control and automated deployment
Quality assurance
We test checkout on every payment method, device and network speed before launch, and check security, speed and accessibility.
Talk to an expert- End-to-end checkout and order testing
- Cross-device and browser checks
- Load testing for traffic peaks
- Privacy and payment compliance checks
- Security review
Launch
We configure hosting, domains, tracking and campaigns, then run a final checklist so your store goes live monitored and ready for traffic.
Talk to an expert- Hosting, domain and SSL setup
- Payment and tax activation
- Analytics and monitoring
- Campaign and feed activation
- Go-live checklist
Growth and optimisation
We stay involved after launch, watching conversion data, fixing what underperforms and shipping the next round of improvements.
Talk to an expert- Live conversion and funnel reporting
- A/B tests on checkout, search and pricing
- Speed and bug fixes
- Feature updates from user data
- Monthly review and planning
Our Tech Stack for eCommerce
eCommerce Marketing Plans
- Store audit and quick-win fixes
- Product feed and Shopping setup
- One paid channel
- Basic email flows
- Monthly report
- Everything in Starter
- Search, shopping and social ads
- SEO and content programme
- Full email and SMS lifecycle
- Conversion testing
- Everything in Growth
- Multi-currency and multi-region plans
- Marketplace and international channels
- AI-assisted personalisation
- Dedicated team and weekly reviews
Choose the Engagement That Fits
- We set priorities and model return on spend before work starts.
- Fast storefront builds or improvements with strong checkout design.
- Integration with your payment and shipping tools.
- Paid, SEO and email campaigns to bring in buyers.
- 30 days of tuning after launch.
- One catalogue feeding your site, ads and marketplaces.
- Consistent design and offers across every touchpoint.
- Connection to your ERP, CRM and inventory systems.
- A stack chosen for your budget now and your scale plan.
- Reporting that compares channels side by side.
- Product recommendations and "bought together" blocks.
- Homepages and feeds that adapt to shopper intent.
- Forecasting, pricing and support automation.
- Models that flag churn risk and conversion gaps.
- Added to your existing setup with no downtime.
Marketing Across Every Channel Your Customers Use
Google Shopping and Search
Product feeds and campaigns that put your products in front of shoppers who are ready to buy.
Meta and Instagram
Catalogue ads, retargeting and creative testing that bring back visitors who did not buy.
TikTok and short video
Short-form creative and spark ads that introduce products to new audiences.
Amazon and marketplaces
Listing optimisation, feeds and advertising on the marketplaces where your customers shop.
Email marketing
Flows and campaigns built from purchase behaviour to drive repeat orders.
SMS and WhatsApp
Order updates, offers and back-in-stock alerts delivered where shoppers read them first.
Influencer and affiliate
Partnerships and tracked codes that bring in new customers at a cost per sale you control.
Store SEO
Category and product page optimisation that earns steady organic traffic.
Why Choose Elanza for eCommerce
One team from start to launch
The people who scope your project also build, test and launch it, so nothing is lost between teams.
Built for online stores
We have worked on stores, marketplaces and B2B portals, so we understand how checkout, feeds and inventory behave at scale.
Clear timelines
Scope, price and timeline are agreed before work starts, with weekly progress updates.
Support after launch
Privacy and payment compliance are built in, and we stay involved after launch to fix, test and improve.
Start your eCommerce growth plan with Elanza
Share your store, platform and goals. We will scope the work and send a written proposal.
eCommerce FAQs
Cost depends on platform, scope, number of channels and support period. After a short call we provide a written quote with a fixed scope.
Most stores launch within 10 to 12 weeks. Marketplaces with seller dashboards and integrations usually take longer.
Yes. We build on and connect to Shopify, Shopify Plus, Magento, BigCommerce and WooCommerce, and we only recommend a platform change when your current one is holding you back.
Yes. Many projects improve an existing store, adding better feeds, faster pages, new campaigns and email flows without re-platforming.
We use secure payment gateways, tokenisation and encryption, and follow industry standards for payments and privacy.
Yes. Monthly plans cover campaigns, testing, reporting and regular reviews with your team.
Yes. We can sign an NDA before any product or financial details are shared.
Bug fixes, speed monitoring, campaign optimisation, A/B testing and updates based on real shopper data.
Let's Talk About Your eCommerce Project
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