Automotive Digital Marketing & Web Services

Websites, search and campaigns built to win test drive bookings.

Dealers and service centres compete on local visibility and fast enquiries. We build the search presence, listings and campaigns that fill test drives and service bays.

Automotive enquiries Tracked from first click to booking
Test driveSUV, Saturday 11:00Booked from a search ad
ServiceAnnual service, 2 vehiclesBooked from an email reminder
FinanceHatchback enquiryFrom a local listing

More test drive bookings from the channels you already use

Tell us about your automotive business and we will outline where to start.

Talk to our team

Built Around Automotive Needs

Six capabilities we set up most often for automotive clients.

Searchable stock pages that load fast and feed enquiry forms.

Google Business Profile, listings and location pages for every showroom.

Search and social ads that send buyers to a booking form.

Reminders and offers that keep customers returning to the workshop.

Dedicated pages and creative for new arrivals and offers.

Every call, form and chat tied back to the campaign that produced it.

Our Automotive Process

A repeatable six-step process, adjusted to the size of your team and the stage of your business.

01

Discovery

Review your goals, audience, competitors and current results.

02

Strategy

Choose channels, budgets and measures of success.

03

Design

Plan journeys and create layouts and creative for approval.

04

Build and launch

Develop, integrate and release in stages.

05

Test and optimise

Run experiments and improve what the data points to.

06

Report and support

Share results monthly and keep everything running.

Channels and Tools We Work With

We choose tools to match your stack and keep your data in accounts you own.

WordPressWebflowShopifyNext.jsHeadless CMS
Search ConsoleSemrushAhrefsScreaming FrogLooker Studio
Google AdsMeta AdsLinkedIn AdsTikTok AdsMicrosoft Ads
InstagramFacebookLinkedInYouTubeTikTok
GA4Tag ManagerHotjarClarityLooker Studio
HubSpotZohoMailchimpKlaviyoWhatsApp Business

What Good Performance Looks Like

Typical ranges we aim for in automotive programmes. Real targets are set after discovery.

+55%Growth in test drive bookings
-35%Cost per enquiry
2xOrganic traffic in 12 months
+40%Website conversion rate
3xReturn on ad spend
-30%Time spent on manual follow-up

Why Choose Elanza for Automotive

01

Built for Automotive

Campaigns and sites planned around how car buyers decide.

02

Clear reporting

One dashboard tying spend to test drive bookings.

03

Senior team

The people who plan your work are the people who do it.

04

Faster launches

Staged releases get the first results live early.

05

Your accounts, your data

Ad accounts, analytics and content stay in your name.

06

Support after launch

Monthly optimisation and a named contact for every client.

Automotive FAQs

Websites, SEO, paid advertising, social media and automation, planned together around test drive bookings.

A new website usually takes four to eight weeks. SEO and content programmes build over three to six months.

Each month you receive a report and dashboard covering spend, test drive bookings and the actions planned next.

Yes. We connect to your CRM, booking system, analytics and ad accounts and keep ownership with you.

Yes. Ongoing plans cover updates, optimisation, reporting and a named contact.

Book a free consultation. We review your goals and current results, then outline a recommended plan.

Let's Talk About Your Automotive Project

Share a few details and we will reply within one working day.

Ready when you are

Let's build the plan for your next quarter of growth

Tell us where you are and where you want to be. We'll come back with a scoped proposal, not a generic deck.