Choosing between WordPress, Shopify and a custom build

How to match the platform to your catalogue, team and growth plans.

Why it matters

Small, consistent improvements add up. The teams that review their numbers on a schedule and act on what they see tend to pull ahead of those that rely on habit.

Where to start

• Write down the single outcome you want from this work.
• Check the current baseline before changing anything.
• Change one thing at a time so you can see what worked.

What to do next

Review results after a few weeks, keep what moved the numbers and drop what did not. Repeat the cycle.

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