Leads without context
Enquiries arrived by form, phone and WhatsApp with no budget, timeline or unit preference attached.
Real Estate Case Study
Qualified pipeline for a property developer
How a regional property developer replaced scattered enquiries with a steady, qualified pipeline of buyers across three launches.
- Client
- Regional Property Developer
- Location
- United Arab Emirates
- Platform
- WordPress + HubSpot
- Timeline
- 6 months
- Team
- 5 specialists
- Industry
- Real Estate
400+Qualified leads
65%Qualification rate
38%Lower cost per lead
3xFaster follow-up
The client
A developer with big launches and a small marketing team
The client develops residential communities across the region and runs three to four launches a year. Their sales team was strong, but marketing relied on brokers and a handful of paid campaigns that nobody could tie back to a sale.
They asked us to build a predictable lead engine that sales could trust, starting with the next launch.
- Client
- Regional Property Developer
- Sector
- Real estate
- Engagement
- Retained growth partner
- Core capabilities
- SEO, PPC, landing pages, CRM
Before Elanza we counted enquiries. Now we count qualified buyers, and we know which campaign brought each one. Our sales team finally trusts the numbers.
The challenge
Moving beyond enquiries nobody could qualify
Marketing generated activity, but sales could not tell good leads from noise.
Slow follow-up
Leads waited hours or days for a first reply, and the best prospects had often moved on.
No channel attribution
Spend was spread across portals, social and search with no view of which source produced a sale.
Weak landing pages
Campaigns pointed at a generic site with a long form and no clear path to a viewing.
Launch-driven peaks
Traffic spiked around launches and collapsed afterwards because nothing compounded between them.
Manual reporting
Monthly numbers were assembled by hand, so decisions were weeks behind the market.
Our solution
A pipeline built for qualified buyers
We rebuilt the funnel from search intent to signed viewing, and gave sales one place to see it all.
3Launches supported
1Shared pipeline view
< 5 minAverage first reply
100%Leads source-tracked
Intent-led search strategy
Keyword and page plans built around buyers searching by area, price range and unit type.
Launch landing pages
Fast, single-purpose pages with a short form and instant viewing booking for every project.
Qualification built in
Budget, timeline and unit questions captured at the form, so sales sees quality before the first call.
Automated follow-up
WhatsApp and email replies sent within minutes, with a reminder sequence until a viewing is booked.
One reporting view
A live dashboard connecting spend, leads, viewings and reservations by channel and project.
What we delivered
What went live
The main pieces we shipped for the client team.
01
Project landing pages
Template-based pages that launch in days, each with its own tracking, floor plans and viewing form.
02
Lead scoring and routing
Every enquiry scored on budget and timeline, then routed to the right sales agent automatically.
03
Performance dashboard
Spend, leads and reservations in one view, updated daily and shared with the whole team.
The results
Results that sales could verify
Measured over the first two launches after the new pipeline went live.
400+Qualified leads
65%Qualification rate
-38%Cost per lead
3xFaster first response
Predictable launches
Each new project started with a warm audience and a tested page instead of a cold start.
Better sales conversations
Agents opened calls with budget and timeline already known, cutting wasted viewings.
Spend moved to what works
Budget shifted from low-intent portals to search and retargeting that produced reservations.
How we worked
From brief to live pipeline
Six weeks to the first launch, then monthly optimisation.
-
1
Discover
Audit of channels, CRM and past launches to find where good leads were being lost.
- Funnel audit
- Channel scorecard
- Goal and KPI sheet
-
2
Plan
Keyword, audience and page plan mapped to the launch calendar.
- Search plan
- Landing page wireframes
- Tracking spec
-
3
Build
Pages, forms, CRM scoring and follow-up automations built and tested.
- Launch pages
- CRM scoring
- Automation flows
-
4
Launch
Campaigns switched on with daily checks during the first two weeks.
- Paid campaigns
- SEO updates
- Daily monitoring
-
5
Optimise
Weekly reviews of cost, quality and speed, with budget moved to winners.
- Weekly report
- Test backlog
- Monthly review
Tools and tech
The stack behind it
Tools chosen to be fast, measurable and easy for the client team to run.
Website
- WordPress
- Custom theme
- Cloudflare
CRM and automation
- HubSpot
- WhatsApp Business API
- Zapier
Analytics
- GA4
- Looker Studio
- Call tracking
Advertising
- Google Ads
- Meta Ads
- LinkedIn Ads
Ready for a pipeline like this?
Tell us about your next launch and we will map the quickest route to qualified buyers.
Plan my launch- Your sales team wants fewer, better leads
- You run launches and need a repeatable engine
- You want every lead tied to a channel
- You need follow-up faster than your competitors