Real Estate Case Study
How a regional property developer replaced scattered enquiries with a steady, qualified pipeline of buyers across three launches.
The client
The client develops residential communities across the region and runs three to four launches a year. Their sales team was strong, but marketing relied on brokers and a handful of paid campaigns that nobody could tie back to a sale.
They asked us to build a predictable lead engine that sales could trust, starting with the next launch.
Before Elanza we counted enquiries. Now we count qualified buyers, and we know which campaign brought each one. Our sales team finally trusts the numbers.
The challenge
Marketing generated activity, but sales could not tell good leads from noise.
Enquiries arrived by form, phone and WhatsApp with no budget, timeline or unit preference attached.
Leads waited hours or days for a first reply, and the best prospects had often moved on.
Spend was spread across portals, social and search with no view of which source produced a sale.
Campaigns pointed at a generic site with a long form and no clear path to a viewing.
Traffic spiked around launches and collapsed afterwards because nothing compounded between them.
Monthly numbers were assembled by hand, so decisions were weeks behind the market.
Our solution
We rebuilt the funnel from search intent to signed viewing, and gave sales one place to see it all.
Keyword and page plans built around buyers searching by area, price range and unit type.
Fast, single-purpose pages with a short form and instant viewing booking for every project.
Budget, timeline and unit questions captured at the form, so sales sees quality before the first call.
WhatsApp and email replies sent within minutes, with a reminder sequence until a viewing is booked.
A live dashboard connecting spend, leads, viewings and reservations by channel and project.
What we delivered
The main pieces we shipped for the client team.
Template-based pages that launch in days, each with its own tracking, floor plans and viewing form.
Every enquiry scored on budget and timeline, then routed to the right sales agent automatically.
Spend, leads and reservations in one view, updated daily and shared with the whole team.
The results
Measured over the first two launches after the new pipeline went live.
Each new project started with a warm audience and a tested page instead of a cold start.
Agents opened calls with budget and timeline already known, cutting wasted viewings.
Budget shifted from low-intent portals to search and retargeting that produced reservations.
How we worked
Six weeks to the first launch, then monthly optimisation.
Audit of channels, CRM and past launches to find where good leads were being lost.
Keyword, audience and page plan mapped to the launch calendar.
Pages, forms, CRM scoring and follow-up automations built and tested.
Campaigns switched on with daily checks during the first two weeks.
Weekly reviews of cost, quality and speed, with budget moved to winners.
Tools and tech
Tools chosen to be fast, measurable and easy for the client team to run.
Qualified pipeline for a property developer for Regional Property Developer. Replace this text with the full story: the challenge, the approach and the results.
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